THE CULTURAL SHIFT TOWARDS TURNTABLES AND RECORD PLAYERS
Turntables and record players have proven themselves to be timeless additions to many homes across the UK. So much so that vinyl has returned to the UK inflation basket for the first time since 1992.
Their recent resurgence has only taken off in recent years, with many different factors playing a part. Both Taylor Swift and the lockdown period have played a role, yet there are many other factors responsible for the revival of vinyl and consequently, turntables and record players.
The revival of vinyl in the digital age
In 2023, UK vinyl sales reached the highest level since 1990. But why is this?
Vinyl records are tangible goods that can be collected, which makes them hugely appealing to many music fans. There’s an unmistakable air of nostalgia for older generations who used to collect them in their youth, yet there’s also an exciting dimension that’s attracted new, younger fans in recent years.
Perhaps it’s the fact that they signify something unique in an era dominated by digital music. Or, the fact that collecting vinyl opens up a whole new world of visiting shops and stalls to rummage through the racks for one-off gems. Either way, people who collect vinyl find it a fulfilling pastime.
The audiophile movement and the pursuit of superior sound quality
An ‘audiophile’ is someone who takes an interest in how songs are recorded and the science of sound production.
Vinyl records have an unmistakable sound quality that resonates with many fans. Therefore, self-proclaimed audiophiles will gravitate towards a turntable and record player over digital alternatives, as these devices are believed to offer superior sound reproduction. Many music fans believe that vinyl offers a richer, more authentic listening experience.
The role of record shops in reviving vinyl culture
Both independent record shops and major retailers have played a huge part in the revival of vinyl culture. The experience of shopping in-store is unmatched compared to browsing digital platforms. Whether it’s through a pop-up record market or a trip to a large store with every record you can imagine, they’re key to the record-collecting experience.
This goes without mentioning exclusive vinyl releases that have fans flocking to shops to get their hands on something special.
The impact of social media and influencers on vinyl’s popularity
Social media has been largely responsible. Desirable interior design shots and aspirational TikToks often feature record players, have created a unanimous desire to recreate this cool, laid-back aesthetic in people’s own homes.
Influencers and other figures on social media have undoubtedly contributed to the shift in attitudes towards vinyl, particularly amongst younger followers and viewers. Meanwhile, musicians have also marketed and released limited edition vinyl designs on social media that attract a huge number of sales.
