SPRING / SUMMER 16 PRETTY GREEN COLLECTIONS
As the 1960’s drew to a close rock music and fashion were changing dramatically. The colourful recycled Victorian military tunics were made popular by The Beatles during their Sergeant Pepper period. They were championed by the likes of Cream and Jimi Hendrix and gave way to a darker, cleaner, more monochromatic look. Although detailing for coats, jackets, shirts and accessories still borrowed from a bygone military look the cuts became crisper, more styled. As music became more progressive with the emergence of bands like Led Zepplin and T Rex, fashion began to reflect the new attitudes.
Pretty Green’s Black Label collection for SS16 takes its inspiration from this innovative and exciting time and reimagines the period for the 21st Century. The military single breasted jacket features a suede military inspired cuff and collar detailing, the striking floral print in red and blue is based on similar styles found in the late 1960’s Carnaby St stores such as “Granny takes a trip” and has been reinterpreted and handpainted in house. Jackets are cut from the finest fabrics in a monochromatic colour palette creating a subtle statement. Highlights include hand drawn prints developed from an archive and an exclusive new Pretty Green Black Label paisley print.
SS16 Green Label delivers the ultimate festival wardrobe, infused with pattern, texture and functional detailing. Unashamedly wearable, with a generation defying appeal, the collection combines old favourites like the tipped pique polos, the Deansgate parka and the ever popular Festival jacket.
Look out for the PU coated linen cagoule, the light weight Festival Mac, and the Camo Leaf Print Parka and the indigo laser printed paisley Hooded jacket. There are striking shirt and t shirt prints and a full range of footwear and accessories all presented in the highest quality materials and fabrications that have become synonymous with Pretty Green.
