PRETTY GREEN BLACK LABEL A/W 18
British popular culture has always been founded on the idea of leaving a footprint in history for future generations. The post-punk/new wave era of ‘78-’82 was no different.
It’s this period that has provided the chief influence for Pretty Green’s Black Label collection. As bands like Wire and Joy Division pioneered new sounds, the look of the time developed a darker edge to reflect the bleak surroundings.
The shocking aesthetic of the original punks subsided to reveal an affection for comfort combined with protest and quiet rebellion. PG’s Black Label collection pays homage to this with laddered loose fit jumpers, a stand out thick wool overcoat with bespoke patches, tartan, classic leather jackets and post-punk infused graphic tees.
Post-punk/new wave was about challenging the norm. This new generation were doing something striking, new and defiant. The stand out metallic silver, hooded jacket echoes this spirit thanks to its bold colouring and sharp lines.
With its sleek and stylish designs, the collection is sure to turn heads and make a statement.
The Pretty Green Black Label A/W18 collection features a range of high-quality pieces that showcase the brand’s attention to detail and commitment to excellence. From the carefully crafted jackets to the perfectly tailored trousers, each item in the collection exudes sophistication and class.
But what really sets the Black Label collection apart from the crowd is the unique attention to detail that has been put into each piece. From the intricate embroidery to the use of luxurious materials like silk and leather, every aspect of the collection has been carefully considered and crafted with the utmost care.
With its unique attention to detail and high-quality materials, this collection is a true standout in the world of men’s fashion. So what are you waiting for? Check it out for yourself and see what all the fuss is about!
