JOHN SMEDLEY VS PRETTY GREEN
Pretty Green has collaborated with John Smedley to produce a capsule collection of knitwear. Key pieces include a knitted striped shirt and our signature paisley that has been digitally printed onto a soft cotton crew neck jumper. All pieces have been manufactured in Britain and a short brand film has been created to show the craftsmanship that goes into each piece at the John Smedley factory in Derbyshire. John Smedley is renowned throughout the world as a leader in the production of fine gauge knitwear products since 1784. Still family owned, the company continues to innovate while retaining the handcrafted techniques that have established its reputation for more than two centuries.
“The 1960’s mod scene has long been associated with the John Smedley ethos, so the collaboration with Pretty Green made perfect sense. The pieces have a nod to retro prints, but the fit and design detail keep them thoroughly contemporary, and with the likes of the Beatles known to have loved and worn John Smedley products back in this era, this collection seems the quintessential celebration of both our heritage and modern design.”- Jess McGuire-Dudley (Marketing & Design Director, John Smedley)
With John Smedley quality is everything. Using premium merino wool and fine Sea Island cotton. Put this together with Pretty Green’s Rock n Roll credentials and you have a killer collaboration.
Prices start from £135 – £175.
prettygreen.com
