IGNASI MONREAL MURAL FOR BIRMINGHAM
Famous for his collaborations with Gucci, Vogue and Netflix, renowned contemporary artist Ignasi Monreal has created a series of seven artworks; each based upon a misconception seen online or in the media.
Sugar Daddy? A period product? Klarna invites you to see some of the amusing misconceptions about the brand and discover the truth with their new mythbuster challenge that brings together beautifully designed artworks by Ignasi Monreal and a fun interactive campaign.
Klarna invites you to enter the mythical world online where you can play a mythbuster challenge or by visiting the murals located in cities around the UK (London, Manchester, Liverpool and Birmingham).
Taking a bold and unapologetic approach to the commentators, critics, skeptics and curious – Klarna answers some of the questions on everything from their brand, average age and even the company name.
With over 14m consumers in the UK, and 13,000 retail partners, Klarna is now one of the leading shopping services, however, in the past few years the brand has seen a rise in the number of misconceptions.
In Birmingham, consumers can visit the mural in Vyse Street where they can scan the QR code within the painting. Once scanned on a smartphone camera, consumers are directed to a digital gallery and are virtually immersed into the paintings.
For each artwork, a Mythbuster challenge is posed and the answers are hidden within the visuals inside of the painting. Consumers who take part in the game have the chance to win one of four fantastic prizes.
Prizes on offer are designed to align with the myths, including a Design Classics bundle, a Weekend stay at Claridges and a £10,000 donation to the hygiene poverty charity, Beauty Banks in the winner’s name.
Other mural’s can be found in:
Ebor St, Shoreditch
Redchurch St, Shoreditch
Portobello Road, Notting Hill
Shudehill, Manchester
Thomas St, Manchester
Bold St, Liverpool
See all of Ignasi’s contemporary renaissance style images here.