Fused has been working closely with the Department for International Trade Hong Kong to produce a special Fused Great British Design issue of the magazine.
The magazine featured interviews and features of some of Britain’s best design and creative talent and was printed and distributed throughout Hong Kong during the Business of Design Week (BODW).
We were really excited to see the final print edition.
Over 100 local and international design and business leaders converged at the BODW Summit, with over 15 of them from the UK with the continued partnership of the UK as a strategic partner. Being curated on the theme “VISION 20/21”, the Summit featured plenary talks, forums & masterclasses, and explored timely topics namely Brand Futures, Connected Health, Safe Travels, Circular Economy, Immersive Tech, Creative Leadership, Entwined Spaces, Communication & Design and Culture & the City.
Some creative masterminds who spoke included: Thomas Heatherwick CBE (UK), Founder of Heatherwick Studio; Neville Brody RDI (UK), CEO & Creative Director of Brody Associates; Morag Myerscough (UK), Artist and Designer; Tim Brown (US), Chair of IDEO; Sou Fujimoto (Japan), Architect & CEO of Sou Fujimoto Architects Inc.; Jim Hackett (US), Special Advisor of Ford Motor Company; Kigge Mai Hvid (Denmark), Partner of JA Studio; Luo Cheng (Mainland China), Chairman and President of ARTOP Design; and Elaine Yan Ling Ng (Hong Kong), Founder of THE FABRICK LAB, etc.
You can read the entire magazine online at the link above.