ESTABLISHED & SONS × LORENZO VITTURI AT LONDON DESIGN FESTIVAL
British design brand Established & Sons is teaming up with east London-based artist Lorenzo Vitturi to create a special installation exploring colour, form and texture for London Design Festival 2018.
Titled REMIXED PROPERTIES, the show will reimagine design pieces from the brand’s history and its current collection as a series of site-specific artworks. Each piece of furniture will be dismantled and reconfigured, incorporating found materials from the artist’s studio to produce a dynamic, experimental exhibition at the Established & Sons exhibition space in Tilney Court near Old Street.
“It’s going to be a complete reinvention of the function of each product,” says Lorenzo Vitturi. “It will be quite extreme, but it will also celebrate the materials, textures and colours of Established & Sons.”
Vitturi will turn the space into a landscape of sculptures and vivid imagery, with freestanding pieces that will be built in situ.
The multidisciplinary artist trained as a photographer, a sculptor and a cinema set designer and is known for his eclectic use of materials and media, blending real life and fantasy through a wide range of artistic disciplines and a bold eye for colour.
“I like to mix together things that don’t have any obvious connection to create a theme or sculpture that is made of hundreds of stories coming from different places,” says the artist.
“Usually at Established & Sons, you see single products, each with their own story and aesthetic, so I am taking fragments from the brand history and mixing them together to create a different story and offer a new perspective on the design.”
Vitturi’s personal work focuses on changing urban realities and the complexity of city life. Vitturi and Established & Sons also share a strong cultural connection to east London, where they are both based. Design director Sebastian Wrong invited Vitturi to take over the brand’s exhibition space after seeing his first project, the book Dalston Anatomy, which captures the vitality of east London’s Ridley Road Market.
“Established & Sons has always celebrated aesthetic purity and operated at the intersection of art and design,” says Sebastian Wrong. “Trusting and handing over control to an artist was something that seemed both exciting and natural for us. It will enrich what we do as a brand and how we think about our work.”
Remixed Properties will be open to the public from 18 to 22 September 2018, from 10am until 6pm at 7 Tilney Court, EC1V 9BQ, as part of the Shoreditch Design Triangle and London Design Festival 2018.
EXHIBITION DATES
18 – 22 September
EXHIBITION TIMES
10am – 6pm
