MARRAKECH INSPIRED LUXURY

CIFONELLI SS24 COLLECTION INSPIRED BY MOROCCO

With a history of 140 years in top-notch tailoring, Cifonelli is bringing something special this season. The collection, led by CEO Lionel Peralta, is all about the beauty and buzz of Morocco, split into two cool themes.

First up, we’ve got pieces inspired by the calm Marrakech desert. Think luxury but laid-back, with clothes in soft pinks and sandy colours that make you feel right in the desert. It’s a mix of classy and down-to-earth styles.

Then, there’s the second theme that’s all about the lively city of Essaouira. It’s where city style meets beach vibes, with colours like heather grey, cream, and navy in light fabrics. Perfect for anyone who wants to go from chilling by the sea to exploring the city streets.

Lionel Peralta got the idea for this collection while travelling around Morocco – from the colourful markets in Marrakech to the cool desert and the charming coastal town of Essaouira. Lionel says, “We wanted to make stylish and comfy clothes, perfect for a casual day out or a relaxed weekend.”

The collection has everything from sharp suits that show off Cifonelli’s skill in making clothes that fit just right, to casual shirts and trousers in the best linens and cottons. Every piece is a nod to the stunning scenery of Morocco, taking luxury fashion to a whole new level.

Cifonelli is a family-owned tailor shop with a history of over 140 years. They’re famous for their amazing craftsmanship and beautiful designs, really capturing that classic Italian style and elegance. The shop, run by Lorenzo Cifonelli, offers everything from custom-made suits to ready-to-wear pieces. They’re all about creating timeless, sophisticated, and luxurious clothing. Each piece they make takes at least eighty hours to perfect, showing just how much care and skill goes into their work.

The Spring/Summer collection will be available both in-store and online at cifonelli.com  from February 28th 2024