ART BASEL AND HKTB ANNOUNCE GLOBAL PARTNERSHIP
ART BASEL AND HKTB – SHOWCASING HONG KONG ART WORLDWIDE
Art Basel and the Hong Kong Tourism Board (HKTB) have unveiled an exciting global partnership, set to elevate Hong Kong’s cultural presence at Art Basel shows worldwide. This landmark collaboration was announced during Art Basel’s press conference in Basel, promising to bring unique thematic experiences and activations to Paris, Miami Beach, Hong Kong, and Basel over the next three years. The partnership aims to promote Hong Kong as an international hub for cultural exchange and to showcase its vibrant art scene and rich cultural heritage on a global stage.
Art Basel and HKTB Partnership Overview
The collaboration between Art Basel and the HKTB is not new, but this expansion marks a significant step forward. HKTB will now be a Show Partner for all Art Basel events, starting with Art Basel Paris in October 2024. This partnership will see HKTB participating in four annual shows, each featuring unique thematic experiences or activations that highlight Hong Kong’s dynamic art scene.
The Significance of the Partnership
Mr. Dane Cheng, Executive Director of HKTB, expressed the significance of this partnership: “Our alliance with Art Basel highlights our commitment to promoting Hong Kong as a hub for international cultural exchange and a gateway to the Chinese art market. Through immersive experiences and exhibitions at Art Basel, we aim to attract visitors to our city and showcase its vibrant creative community and rich cultural heritage.”
Art Basel’s Commitment to Global Art
Noah Horowitz, CEO of Art Basel, shared his enthusiasm: “We are excited to expand our collaboration with the Hong Kong Tourism Board through this initiative. By highlighting Hong Kong’s dynamic art scene, this partnership will enhance the experience for our visitors and create new opportunities and connections between Hong Kong and the global art community.”
Historical Collaborations Between Art Basel and HKTB
Art Basel and HKTB’s collaboration began in 2013 when Art Basel first launched in Hong Kong. Over the years, they have partnered on several projects that highlighted Hong Kong’s cultural heritage. One notable project was the “Cha Chaan Teng” experience in March 2020, where visitors enjoyed local dishes like pineapple buns and milk tea in a vibrant café setting, reflecting Hong Kong’s unique East-meets-West heritage.
Future Plans and Expectations
The three-year partnership kicks off with Art Basel Paris at the Grand Palais from October 18-20, 2024. This event will set the tone for future collaborations, with HKTB showcasing Hong Kong’s art and culture through immersive and engaging experiences. The partnership aims to attract more visitors to Hong Kong and to enhance the cultural exchange between Hong Kong and the international art community.
The global partnership between Art Basel and the Hong Kong Tourism Board marks a new chapter in promoting Hong Kong’s vibrant art scene on a worldwide platform. This collaboration is set to bring exciting and unique cultural experiences to Art Basel shows in Paris, Miami Beach, Hong Kong, and Basel, fostering greater international cultural exchange and showcasing Hong Kong’s rich cultural heritage.
