For the staging of its Autumn // winter campaign ARMEDANGELS x Deox Denim have relied on real couples: Under the motto “The Perfect Pair” five very different duos present not only the current denim styles.
The brand builds a bridge between the relationship you can have with your favourite jeans and the value of interpersonal relationships. The brand ranges from 19-year-old twins to a mother-daughter team, from young lovers to the oldest protagonists, who have been going through life together for 60 years -and are, so to speak, the icons of couple relationships. What makes the perfect fit? The answers are very similar. Honesty, being a team, being there for each other -and last but not least: being able to have fun together. And just like falling in love with the perfect denim, it simply has to click.
Rita and Tony The perfect pair since 60 years.
Rita is 76, Tony is 80 and they met while dancing in 1962. They have been married for 59 years. To the question ‘what is the perfect pair to you’ they answer: “we are” To make it last the most important for them is to be there for each other and to have fun together. They truly prove all you need is one perfect pair, you just need to handle it with care to maintain what you have.
Luis & Magnus – Twin pair for the win!
Luis and Magnus are 19 years old and are twins. Not identical but with identical interests, they design their own jewellery. Their idea of a perfect pair is a team that works really well. That’s why together as brothers they are the perfect pair. Their secret when it comes to denims is to try different fits and as soon as you find the right one, you just stick with it.
