Smiley is back with the 50th anniversary collection from Yellowpop and oh, are we are ready for it! Adorning rave tees from the 80s and indie tees of the 90s did you know Smiley’s roots actually date back to the 70s? Although the smiley face has never really gone away, now that the iconic face is 50 collaboration with brands across globe will see the bright yellow icon of positivity even more over the next year. Let’s celebrate this youth culture icon, with the Smiley 50th anniversary collection from Yellowpop.
In the 70s, Smiley was printing yellow smiling faces next to depressing newspaper headlines to remind people to stay positive and hopeful in a world at war with itself – sound familiar?
Born as a symbol for good news in the newspaper France Soir in 1972, Smiley is now a universally recognised TOP 100 global licensing company registered in over 100 countries and the Smiley 50th Anniversary Collection from Yellowpop sees the face take on multiple colourful guises.
For the past 50 years, Smiley has embraced positivity, creativity, and collaboration, inspiring forward-facing optimism around the world. And given just how difficult things have been over the last few years these neon signs from YellowPop are designed to lift your mood and home with positive mantras, soothing colors and energizing messaging.
If you need a lift then the Yellow and white pop of joy in this limited edition piece by André Saraiva’s (above) sees graffiti art meeting the iconic culture-shaping face. Or you if the message behind the sentiment is more your thing then this YP x Smiley® neon (below) is your daily affirmation, motto, note to self that will make sure you carve a happy moment into your day. Even a small one.
For more on the collaboration visit the site direct.
