DESPERADOS TOOK IDEAS FROM OVER THE WORLD FOR AN EPIC PARTY

Desperados, Skream and Elrow decided to create an Epic House Party at London’s newest venue, Magazine, that waved goodbye to those party frustrations we could definitely do without!

After research revealed exactly what frustrates 18-34 years olds most on a night out, Desperadoes created a night where no time was wasted queuing up for drinks (thanks to the giant octopus bartender serving eight drinks at a time), and where the security welcomed partygoers in with open arms thanks to the band of friendly security (GRANDMAS) at the door! There was also SO. MUCH. GLITTER.

The ideas were crowdsourced internationally through #WeAreTheParty, making this one of the most inclusive parties showcasing mass creativity and the power of the individual.

As guests swung from the ceilings in a human glitterball, the message was abundantly clear: the future of partying has arrived.

• 74% believe that partying unites people, so Desperados decided to throw an Epic House Party to bring people together.
• With 84% of millennials saying they feel welcome in London. Desperados chose the city to host its most welcoming Epic House Party.
• With over 50% wanting to experience an epic one of a kind party from their nights on the town, Desperados is giving partygoers their moment to shine by introducing the Human Mirrorball! Georgina Steele from the UK, dreamt up the idea and will be elevated as the Human Mirrorball herself on the dancefloor 12 metres above the crowd!
• Partygoers find long queues for drinks the most annoying part of a night out, with 77% saying it’s frustrating. To make sure no party time is wasted, Desperados invited an eight-armed barman to serve up the drinks. This idea was imagined by Rob Zwart of the Netherlands.
• 72% find spilling their drink on the dancefloor on a night out frustrating. In response, Desperados specially designed robotic hands-free Desperados arm, dreamt up by Kevin Odirile Setlhare from South Africa.

Across 2019, Desperados challenged consumers to enter their epic party ideas through social media using #WeAreTheParty, bringing the most epic ones to life. Some of the other ideas present at the Epic House Party included:

• Feel the Music – Some people are often excluded from the music on nights due to their disability e.g. the hearing impaired. To help these partygoers have the best experience, Desperados are helping London-based duo ‘Deaf Twins’ Hermon and Heroda ‘feel the music’ through custom built haptic jackets.
• Friendly security – How many times have you been turned away by a grumpy bouncer, well Desperados and partygoer Risky Road have found the most friendly person to welcome guests… and who’s more friendly than your grandma?! Enter London-based streetwise granny, Grime Gran, who greeted guests with smiles and laughs to get the party started.
• See the Stage – We can’t all be 6ft tall… and jumping up and down constantly to see the stage can be a real pain, so we brought to life an idea from Laurentine Van Landenghem from Belgium so partygoers didn’t miss out on a thing.