CELEBRITY ICONS DESIGN PASS ON PLASTIC LIMITED-EDITION REUSABLE PRODUCT RANGE
Kate Moss, Harry Kane, Cara Delevingne, Sienna Miller, Rita Ora, HRH Princess Eugenie of York, Fearne Cotton, Ronnie Wood, Will Poulter and Bob Geldof have joined forces with Sky Ocean Rescue and ocean conservation movement Project 0 to launch a reusable limited-edition product range to inspire people to #PassOnPlastic.
All proceeds from the range will go to initiatives protecting ocean health, including Sky Ocean Rescue’s partnership with WWF-UK, which funds marine protection areas covering 400,000km2 of our oceans.
Each artwork was created with a bespoke ocean-related design for the new Pass On Plastic range, which includes a reusable water bottle, a coffee cup, a tote bag, an on-the-go cutlery set and a three-piece beeswax wrap set – an alternative to cling film.
The products offer reusable versions of the five most common single-use plastic items currently contributing to the quarter of a tonne of plastic entering our oceans every second*.
New research** by Sky Ocean Rescue worryingly reveals the UK consumes 10.7bn single-use plastic bags, 14.1bn drinks bottles, more than 4bn hot drink cups, 1.5bn throwaway cutlery sets and 12.2bn single-use lunch packages in a single year. The Pass On Plastic range provides alternatives to these products, helping everyone make simple everyday changes to stop our oceans from drowning in plastic.
The limited-edition range has been inspired by designers who are passionate about solving the single-use plastic problem:
· Kate Moss’s artwork symbolises the need to love and care for our oceans.
· Ronnie Wood’s artwork showcases the king of the ocean, and reminds us to keep our eyes on these magnificent creatures.
· Cara Delevingne’s art pop design conceals sea creatures within plastic bubbles, bringing their plight at the hands of single-use plastic to life.
· Harry Kane gets behind the campaign, after flooding the World Cup with goals as England captain during the summer.
· Fearne Cotton hand drew her design, intertwining beautiful sea creatures with the dangers of single-use plastic.
· Bob Geldof depicts an all too common sight: a bottle floating aimlessly in the high seas.
· Rita Ora’s fact-based illustration depicts a hermit crab using plastic as its home, rather than a shell.
· Sienna Miller showcases a whale mother and calf swimming through the ocean. They’re made up of single-use plastic products, showing the weight of the issue.
· Will Poulter shows tentacles reaching up from the ocean depths, fending off plastic water bottles.
· HRH Princess Eugenie hand painted her design, issuing an inspirational call for change.
