21ST CENTURY PEARLS COURTESY OF BONANZA PARIS
If the jewelry brand, Bonanza Paris isn’t on your radar it should be! Founded by two friends Justine et Chloe, and they really do specialize in gorgeous jewels for you to wear this year and beyond.
Think cool contemporary pearls and gold, I mean, what’s better than that? You’ll find the usual suspects bracelets, necklaces, drop earrings and super cute hair clips too.
They’ve recently launched their new collection, ‘Bord de Mer’ which translates to the ‘Seaside’ and is inspired by shells, and you’ve guessed it, the beach – something that is very close to their heart. We talk to the duo to find out more about their jewellery brand and their new line.
Tell us about how you started in the industry?
We started it with intuition and determination! We always had this desire to undertake and when we met for the first time a connection has been made between us and materialized in the creation of Bonanza Paris in March 2018. Jewels are for us a timeless accessory that we wanted to transmit from generation to generation as the jewels of our mothers and grandmothers that inspires us every day. It was not a simple business case by created Bonanza Paris, it was a way to share our story and our passions through an accessory that is dear to us. This relation to time and this idea of timelessness totally match to our DNA, a jewel should be precious and should have a story as we want to cherish it our whole life in order to be confident and magnify the feminine beauty day after day.
Where did you study?
Justine: I did my bachelor studies in communication in my native country, Belgium. Then, I arrived in Paris in 2016 to realize my master’s degree in Luxury and Fashion Management at Collège de Paris. It’s in the last year of my master’s degree that Bonanza was born after a full amazing year of training in sales and communication at Fête Impériale.
Chloé: Graduated with a BTS Communication and model since very small, I landed in Paris at 19 full of ambition. So I went on to a master’s degree in brand strategy at Sup de Pub to start working as a strategic planner in an advertising agency. But I immediately understood that the routine metro / job did not suit me. I needed to feel passionate about my work. So I started freelancing 2 years ago as a consultant in communication and marketing. I took the opportunity to resume my modelling activities. And recently, I throw myself into a project that is close to my heart with my partner Justine Valençon in the creation of a brand of jewellery fantasy, Bonanza Paris!
Who do you design for?
We totally assumed our addiction for women. Whether for their charisma, their aura, their timidity, their curves, every little thing is for us an inexhaustible source of inspiration. We believe that today we are at the beginning of the discovery of the innumerable facets that a woman can have.
All designs are made and inspired by them; our Bonanza muses, our mothers, our grandmothers, the women who allowed us to be who we are today, every woman who has something to share, to say and to create in order to assert herself, to assume and to stand out in a society that tries to preach the power of women. We are clearly designing jewels for women who are not afraid to be seen.
What is the Bonanza Paris aesthetic?
It could be a mid-length, tight-fitting vintage dress with nice sandals, a pearl anklet jewel and Cabo earrings or high-waisted Levis jeans with a large white shirt, cool square-toe pumps, Iranja necklace, and Baia earrings. We can have a very casual style but it will always be feminine. But beyond the defined look, Bonanza Paris is above all an attitude, a woman, a personality. A woman who assumes her share of femininity.
Do you have a favourite piece from the new collection that launched this month?
Our favourite piece from this new collection is the Cala necklace which matches perfectly with a dress, a shirt or even a swimsuit. It is a rather massive piece as we like them, we do not go unnoticed with this necklace around the neck.
What do you have coming up for the rest of your year?
The end of the year for Bonanza is once again full of surprises. We have so much idea that we regularly offer content or new parts. We are definitely planning 3 new collections by the end of the year.
